Education: A.B., Harvard College; DBA, Harvard Business School
Tami Kim is an assistant professor of marketing at the Darden School of Business, where she teaches the marketing core course for the full-time MBA program. She holds an A.B. in Government from Harvard College and a Doctorate of Business Administration in Marketing from Harvard Business School. She received the Wyss Award for Excellence in Doctoral Research and the HBS Dean's Award.
Tami's research focuses on the topics of firm transparency, consumer empowerment, and implicit
contracts. She is especially interested in studying the evolution of
consumer-firm-as well as interpersonal-relationships in the digital
age.
Her work has been published in leading academic journals
including Journal of Marketing Research, Management
Science, and Psychological Science, and has
been covered in media outlets such as Harvard Business Review, the
New York Times, the Washington Post, and the Atlantic.
Kim, Tami, Leslie K. John, Todd Rogers, and Michael I. Norton, "Procedural Justice and the Risks of Consumer Voting," forthcoming at Management Science.
Barasz, Kate, Tami Kim, and Ioannis
Evangelidis, "I Know Why You Voted for Trump: Using Attribute Information to
Infer Motives for Choice," forthcoming at Cognition.
Kim,
Tami, Ting Zhang, and Michael I. Norton, "Pettiness in Social Exchange," forthcoming at Journal of Experimental Psychology: General.
Kim, Tami, Kate Barasz, and Leslie K. John, "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness,"
forthcoming at Journal of Consumer Research.
Buell, Ryan, Tami Kim, and Chia-Jung Tsay (2017), "Creating Reciprocal Value through Operational Transparency," Management Science, 63(6), 1657-1672.
Barasz, Kate, Tami Kim, and Leslie K. John (2016), "The Role of (Dis)similarity in (Mis)predicting Others' Preferences," Journal of Marketing Research, 53(4), 597-607.
Zhang, Ting, Tami Kim, Alison Wood Brooks, Francesca Gino, and Michael I. Norton (2014), "A 'Present' for the Future: The Unexpected Value of Rediscovery," Psychological Science, 25: 1851-1860.